Abstract: the article discusses the relevance of modern tourism industry development in the context of the sociology of tourism and the sociology of education. The analysis of various categories of tourism description, factors affecting the features of tourism organization (such as social, economic, cultural, political), social features of this sphere is carried out to stimulate the social and professional development of a person as well as to develop socialization of a person, the formation of personal consciousness educating the younger generation. The problems of organizing tourism activities in the context of its various types are discussed, cultural, educational, learning tourism as specific categories are separately analyzed. To ensure the possibility of organizing both group and individual, educational tourism for various social categories the methodology is proposed for formalizing the description of tourist objects taking into account the typology of cultures, the attributes of which are used in the automated system to generate tourist routes for the specific interests of user. The article presents the functional and software models for developing a web service that can significantly reduce the complexity of organizing socio-cultural educational tourism, provides examples of testing the developed service for compiling thematic excursion programs.
Keywords: sociology of tourism, sociology of education, IT in tourism