Abstract: it is proved by time that the image of a company is as important for its existence as health for people. We all know: it is health that ensures well-being in the present and the future. Without health, it is impossible to make long-term plans and make predictions. Similarly, the situation with the image and the company: the work of image makers and promoters ensures a long and successful existence of the company. Thanks to the image of the company, it can stably function, develop, maintain partnerships and even stay afloat in the event of a crisis. The attractive appearance of the company serves as the basis for attracting new employees and expanding its customer base.
Keywords: image of the company, analysis, structure, corporate culture, corporate identity