Abstract: today, the Krasnodar region is of great importance for the country’s economy and represents a region of unique opportunities, with a special geopolitical and economic situation, which necessitates the study of directions to increase its investment attractiveness. Obviously, enterprises that are currently experiencing a difficult situation have significant potential for their own development, and investments are needed to unlock this potential. Any, even the most insignificant, increase in investment attractiveness is an additional means of taking a step to a new level. It is possible to accomplish the task of economic development only by managing the process of increasing investment attractiveness, striving for the most complete realization of the objective capabilities of the territory and the conditions for the activity of enterprises. One of the most important areas of the investment policy of the Krasnodar region is the marketing of the territory that is, improving its “investment image” in the eyes of potential investors. The purpose of the article is to study and analyze the investment attractiveness of projects in the Krasnodar region.
The article discusses the construction industry of the Krasnodar region; the directions of modern state investment policy in the construction industry are updated; studies of the urgent problem of increasing the investment attractiveness of construction enterprises in the market economy of the region. The factors and approaches to improving the economic and investment attractiveness of the object are considered. The ways of solution in attracting investment in the construction industry are proposed.
Keywords: investment attractiveness, investors, investments, construction, real estate projects, reconstruction