Abstract: the article is devoted to the problems of strategic behavior of older people when they achieve the goals of active longevity. The goal is to substantiate and classify situational strategies for active longevity of older people. Based on the research carried out, the main situational factors of strategy classification are determined: social and economic. A situational matrix of active longevity strategies was compiled. The main content of situational strategies is revealed. The scientific novelty consists in the development of modern concepts, the development of scientific approaches and methodological provisions to justify strategies for active longevity of older people. The practical significance of scientific material is to create a system that allows older people with regard to their life situation reasonably determine their behavior to achieve the goals of active aging and improve quality of life and the bodies of state and municipal management – reasonably determine the list of activities in the development and implementation of programmes “Strengthening of health, increasing the period of active longevity and healthy life expectancy senior citizens”.
Keywords: the older generation, the strategy of active aging, a program of active longevity