Abstract: this article is devoted to the reasons for the need to analyze and evaluate the attractiveness of residential real estate objects, important for each of the participants in investment and construction activities, and the problems of lack of a unified concept of investment attractiveness. The purpose of the article is to form the concept of investment attractiveness, which will allow participants of investment and construction activity, based on the understanding of the essence of investment attractiveness, to evaluate residential real estate objects. The subject of this study is the investment attractiveness of residential real estate objects, the subject of the study is real estate in the housing market. During the study, various views of scientists on the definition of investment attractiveness were presented and considered, and early studies in the field of study and determination of investment attractiveness of real estate are raised. The view of the consumer, who is a potential investor of residential real estate objects, on the concept of investment attractiveness, using the questionnaire method, is taken into account. The result of the study is the formed concept of investment attractiveness of residential real estate objects on the basis of studied concepts and opinion of participants of investment and construction activity, namely potential consumers of residential real estate objects. Investment attractiveness is formed taking into account economic interests based on demand of residential real estate objects.
Keywords: investment and construction activity, assessment, investment attractiveness, residential real estate, investor, economic feasibility, developer