Abstract: the article reveals a triad of the categories of “institutional entrepreneurship”, “institutional innovation” and “institutional capital of the company”, closely interconnected, but not identical. The work contains an analysis of various scientific approaches in the understanding of these categories, and also determines the variability of their relationships at the level of a modern company and gives a fairly detailed description of the effects inherent in institutional entrepreneurship in a company. The article summarizes and considers the most significant problems of the institution of entrepreneurship that are currently relevant in the Russian Federation. The work contains graphic material illustrating the use of typology of institutional changes in relation to the institutional innovation of the company and the relationship between the concepts of institutional innovation, institutional entrepreneurship and institutional capital of the company, designed in the form of a diagram. The article also contains the author’s position within the context of the presented scientific research.
Keywords: institution of entrepreneurship, effect of autopoiesis of institutional entrepreneurship, institutional capital of a company