Abstract: the article considers blogging as a new marketing tool in product promotion, using the example of the “RINGOO” cellular network.
The blogosphere is now developing rapidly due to globalization and the spread of information links. The positive dynamics of this phenomenon are due to the following factors: the increase in the number of bloggers; popularizing the profession of blogger among Internet users; easiness to create and moderate a blog; the opportunity to express one’s opinion publicly on an issue: moreover, the manifestation of such an initiative helps to identify problems and points of tension in the organization, in the state, on the Internet.
Companies that were the first to identify the economic attractiveness of this tool today are now successfully implementing their activities in many areas, investing little capital in advertising on this platform. The blog allows the brand to interact with the audience at every stage of the consumer journey. The company is able to shape the needs of future customers and manage their behavior already during the collection of information about the product. This saves the brand from having to compete with other market participants at the expense of price.
The article outlines the new role of the Internet as a trading platform, uniting suppliers and consumers of goods and services. The basic specifics of marketing elements were defined, the main ways of promotion on the Internet are considered. The main topic of blogs is highlighted and the main pros and cons of using the blog as a marketing tool, as well as the relationship and interdependence of blog-content on the methods of stimulating marketing are listed.
The key factor in the success of the research network is identified: the successful sale of products in the course of communication with potential and real buyers and the implementation of various solutions in the shortest possible time, notifying a large audience. The main reasons for the popularity of blogs are mentioned. The conclusion is made and its importance as an engine of progress and efficiency of business is indicated.
Keywords: marketing, blogging, efficiency, business, brand, instagram, advertising, account