Abstract: the relevance of the research topic is that at the present stage of development of the Russian economy, the development of consumer lending is becoming increasingly important. When issuing a consumer loan, commercial banks contribute to solving the financial problems of the population associated with the acquisition of various goods and services. In addition, banks, while stimulating public demand for goods, contribute to increasing their production and sales, which leads to a significant increase in the economic potential of the country. Orientation of commercial banks to private borrowers also contributes to improving the quality of their loan portfolio by expanding the range of bank customers and types of loan services, diversification of credit risk, etc. Purpose of this work is to study the current state of the consumer lending market in Russia, for which the basic problems were identified, ways to solve them, as well as the prospects for the development of this segment.
Keywords: lending, consumer credit market, development prospects, interest rate, bank, commercial banks