ANALYSIS OF COMPETITIVE POSITIONS OF PRODUCTION OF THE ENTERPRISE IN THE MARKET

Abstract: the article conducted a study of the competitiveness of products of the OJSC “Mogilev Plant «Electromotor». The assessment of competitiveness of production of the enterprise is offered to carry out a point method and a method of construction of a radar of competitiveness. Researches of capacity of the market of electric motors are carried out. Measures to increase the portfolio of orders of the enterprise are proposed.

Keywords: electric motor, competitiveness, market capacity, scoring, competitiveness radar

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