Abstract: the article conducted a study of the competitiveness of products of the OJSC “Mogilev Plant «Electromotor». The assessment of competitiveness of production of the enterprise is offered to carry out a point method and a method of construction of a radar of competitiveness. Researches of capacity of the market of electric motors are carried out. Measures to increase the portfolio of orders of the enterprise are proposed.
Keywords: electric motor, competitiveness, market capacity, scoring, competitiveness radar