MODEL OF THE INVESTMENT PROCESS IN THE STRUCTURE OF ENTERPRISE SUSTAINABILITY FORMATION

Abstract: economic assessment of investment attraction mechanisms for an enterprise should be based on the results of their application. This is due to the fact that it is the retrospective or prospective results of applying a certain mechanism that determine the need for an enterprise to use it. Therefore, it is necessary to identify and study the driving forces that shape the result of using investment attraction mechanisms. As the mechanism for attracting investment operates on the basis of interaction between the investor and the recipient enterprise, it can be assumed that their cooperation should be considered as a certain game. This game should be understood as their joint activity, which is aimed at achieving a certain result. This result, in the understanding of the investor and the company, will be different. So, for the company, it will be attracting the maximum possible amount of investment within the shortest possible period of time and on favorable terms. For the investor, this result can be viewed from the perspective of the benefits that he will receive from the implementation of these investments. As the behavior of both entities will be interdependent and possibly irrational, it is likely to assume that the result of “launching” a certain mechanism for attracting investment will depend on two groups of factors: those that influence investment decisions on the part of the investor and those factors that influence the decision of a certain enterprise to start cooperation with the investor.

Keywords: resources, investments, tasks, process, formation

astanakulov